Tired of academia, Cambridge University Archaeology Professor Jeffrey Fairbrother heads for Maplin's Holiday Camp, where he is to be the new Entertainments Manager, a job he looks forward to with idealised optimism. Meanwhile, Camp Host Ted Bovis instructs new recruit, Camp Comedian Spike Dixon, in how to succeed at Maplins -by getting laughs, getting girls, and fleecing the campers.
A teenage girl (Gillian Taylforth) pursues Jeffrey Fairbrother, much to the jealousy of Gladys Pugh and the annoyance of her parents.
Jeffrey is placed in a difficult situation when he ignores a camper's bribery attempt to ensure his daughter wins the Holiday Princess competition, but she wins anyway.
Mr Partridge takes a day off from his duties, relaxing in his chalet with a bottle or three of Scotch.
A honeymooning couple are not what they seem, and the entertainments staff get caught up in their illegal activities.
Ted's latest scheme to extract money from the campers doesn't quite go to plan. Meanwhile, an old couple (previously seen in the Pilot episode) make a return visit to Maplins.
Jeffrey is engaged in a custody battle with his estranged wife - over a dog.